I use a US advertising network that manages our ads (I use the word manage loosely) and was
thinking with one website of shifting to a NZ based ad arrangement.
Someone told me that google analytics would be inadequate and we would need to have to pay
NetRatings or some other tracking firm to provide metrics if we wanted NZ advertisers. Is
that correct?
I’m not sure if it’s the right move for this website as a high proportion of the traffic is
international. Is there a thread here that could help me with basic queries on this? e.g.
what are the usual NZ CPM rates, commissions that agencies take, advertising networks that
work with individual websites, minimum traffic volumes, how international vs NZ traffic
would be handled (such as geotargeting to serve different ads), etc.
Any tips appreciated!